Struggling with plot or characters? Whiskeyriversoap.com has a solution for you. It also comes in a candle, so you can soak in the tub, light a few candles, and contemplate how the New York Literary Establishment conspires to keep courageous indie authors down.
Whiskey River has a full line of hilariously-titled soaps and candles for Hipsters, Dad Bods, Cool Kids (“smells like future bus drivers”), Awkward Moments, White Guys, and Geeks.
But all that aside, creative types are always saying that the best ideas come to them in the shower. Why is that?
Apparently, when you’re doing something mindless, like showering or washing dishes or brushing the cat, your prefontal cortex no longer has to monitor focus and decision-making and decides to go out for a pee break or to get some Doritos. When it switches off, other parts of your brain (which are always coming up with offbeat ideas) are no longer controlled by the pre-frontal cortex and start running wild like overexcited Minions. Feel-good dopamine starts flowing. Free-association abounds.
The good part is that this process is most active when you’re tired. That’s usually when you first get up (and shower) or the shower just before you hit the bed. Times when you’re most relaxed.
There’s a good article about this process at http://mentalfloss.com/article/52586/why-do-our-best-ideas-come-us-shower